top line

Magazine insert
(cover shown)

Within minutes of recieving the brief I'd written, the copywriter simply said these words to me.

The brief had focused on the importance of a small gift and if possible for the overused phrases 'only 2' or 'just 2' not to feature.

I then Art Directed the piece with the simplicity I felt the wording required.

It has become one of Oxfam's most successful fundraising pieces ever.



"So basically we're saying that 2 a month is an enormouse amount to give.

bottom line