Magazine insert
(cover shown)
Within minutes of recieving the brief I'd written, the
copywriter simply said these words to me.
The brief had focused on the importance of a small gift
and if possible for the overused phrases 'only £2' or
'just £2' not to feature.
I then Art Directed the piece with the simplicity I
felt the wording required.
It has become one of Oxfam's most successful
fundraising pieces ever.
"So basically we're saying that £2 a month is an enormouse
amount to give.
bottom line